The tool provides industry- and function-specific applications for advanced analytics. Configured through the Accenture platform, four apps are available to support trade marketing, demand forecasting and fraud-detection efforts of retail, and inventory optimization of manufacturers. According to Accenture, the apps are configurable, reusable and adaptable to the needs of unique companies and users. For retail, the platform measures the impact that trade-marketing efforts have on sales by generating analytics insights on activities based on sales history, product volume and activity frequency. It also provides data-driven recommendations on trade-marketing activities that can deliver positive results, and item forecasts based on the lifecycle of the product and product data. For manufacturers, a Spare Parts Inventory Optimization application provides demand forecasts for thousands of parts, by taking into account the amount of stocked items, lead time for each component and lifecycle of products, among other factors.

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