Version 2.0, a collaboration between JDA and CMA, consists of processes and best practices aimed at supporting retailers and manufacturers in the omnichannel marketplace. The tool brings together manufacturers and retailers to anticipate market needs by gathering and studying a common set of consumer data. Developed under the concept of open information sharing, Catman 1.0 was adopted by industry in the early 1990s. Version 2.0 recognizes the emergence of big data and advanced analytics. The collection of best practice is intended to help users optimize their performance in assortment management, pricing, merchandising and promotions.
