• Advertise
  • Contact Us
  • About Us
  • Supplier Directory
  • SCB YouTube
  • Login
  • Subscribe
  • Logout
  • My Profile

  • CORONAVIRUS
  • LOGISTICS
    • Air Cargo
    • All Logistics
    • Express/Small Shipments
    • Facility Location Planning
    • Freight Forwarding/Customs Brokerage
    • Global Gateways
    • Global Logistics
    • Last Mile Delivery
    • Logistics Outsourcing
    • LTL/Truckload Services
    • Ocean Transportation
    • Rail & Intermodal
    • Reverse Logistics
    • Service Parts Management
    • Transportation & Distribution
  • TECHNOLOGY
    • All Technology
    • Artificial Intelligence
    • Cloud & On-Demand Systems
    • Data Management (Big Data/IoT/Blockchain)
    • ERP & Enterprise Systems
    • Forecasting & Demand Planning
    • Global Trade Management
    • Inventory Planning/ Optimization
    • Product Lifecycle Management
    • Sales & Operations Planning
    • SC Finance & Revenue Management
    • SC Planning & Optimization
    • Sourcing/Procurement/SRM
    • Supply Chain Visibility
    • Transportation Management
  • GENERAL SCM
    • Business Strategy Alignment
    • Education & Professional Development
    • Global Supply Chain Management
    • Global Trade & Economics
    • HR & Labor Management
    • Quality & Metrics
    • Regulation & Compliance
    • SC Security & Risk Mgmt
    • Supply Chains in Crisis
    • Sustainability & Corporate Social Responsibility
  • WAREHOUSING
    • All Warehouse Services
    • Conveyors & Sortation
    • Lift Trucks & AGVs
    • Order Fulfillment
    • Packaging
    • RFID, Barcode, Mobility & Voice
    • Robotics
    • Warehouse Management Systems
  • INDUSTRIES
    • Aerospace & Defense
    • Apparel
    • Automotive
    • Chemicals & Energy
    • Consumer Packaged Goods
    • E-Commerce/Omni-Channel
    • Food & Beverage
    • Healthcare
    • High-Tech/Electronics
    • Industrial Manufacturing
    • Pharmaceutical/Biotech
    • Retail
  • REGIONS
    • Asia Pacific
    • Canada
    • China
    • Europe
    • Latin America
    • Middle East/Africa
    • North America
  • THINK TANK
  • WEBINARS
    • On-Demand Webinars
    • Upcoming Webinars
  • PODCASTS
  • VIDEOS
  • WHITEPAPERS
Home » Wrestling With Demand Variability in CPG

Wrestling With Demand Variability in CPG

May 29, 2012
SupplyChainBrain

In retail, that might be new-product introductions, which offer little in the way of historical data to guide stocking plans. To counter the shortfall, suppliers need access to consumption signals by product and location. At the same time, they need to make accurate assessments for the sell-down of older product. "They don't have the consistency of data or the ability to do that in a large-scale way today," he says.

"Low-grade ore" in retailing might be product moving in day-to-day operations. "You've got a lot of information," says Kremblewski, "but only a little bit of value across a tremendous amount of products." Still, new software systems offer the ability to more effectively mine that huge volume of information.

Both types of demand have to be monitored, says Kremblewski. But suppliers and retailers need to determine exactly what they're trying to achieve in a particular instance. Point-of-sale data is commonly available from big-box retailers in the U.S., less so in other parts of the world. "It's still very spotty," he says. "The larger [the customers] are, the more effort you're going to make to get that data."

In an ideal world, he adds, all parties in the global supply chain would be collaborating on data standards to ease collaboration. Today, however, "we have to map data with each individual customer."

The growing complexity of global supply chains "makes the utilization of downstream data all the more important," Kremblewski says.

To view video in its entirety, click here


Keywords: Retail, CPG, Forecasting & Demand Planning , Business Intelligence & Analytics, Business Process Management, Collaboration & Integration, Customer Relationship Mgmt., Event Management, Sales & Operations Planning, SC Finance & Revenue Mgmt., SC Planning & Optimization, Supply Chain Visibility, Global Supply Chain Management, Supply Chain Analysis & Consulting, HR & Labor Management, Supply Chain Security & Risk Mgmt, Business Strategy Alignment, product consumption signals, downstream data

RELATED CONTENT

RELATED VIDEOS

Transportation & Distribution Sales & Operations Planning Forecasting & Demand Planning Supply Chain Finance & Revenue Management Supply Chain Planning & Optimization Supply Chain Visibility Business Strategy Alignment Global Supply Chain Management HR & Labor Management Supply Chain Security & Risk Mgmt Consumer Packaged Goods Retail
KEYWORDS Business Intelligence & Analytics Business Process Management Business Strategy Alignment Collaboration & Integration consumer packaged goods CPG Customer Relationship Mgmt. downstream data Event Management Forecasting & Demand Planning Global Supply Chain Management HR & Labor Management product consumption signals Retail Sales & Operations Planning SC Finance & Revenue Management SC Finance & Revenue Mgmt. SC Planning & Optimization SC Security & Risk Mgmt Supply Chain Analysis & Consulting Supply Chain Security & Risk Mgmt Supply Chain Visibility Transportation & Distribution
  • Related Articles

    Wrestling With Demand Variability in CPG

    Coping With Demand Variability in the Electronics Supply Chain

  • Related Directories

    Parsyl

SupplyChainBrain

NRF Supply Chain 360: A Preview

More from this author

Wake up to live
“Supply Chains in Crisis”
updates and the latest Supply Chain News!

Subscribe to our Daily Newsletter

Timely, incisive articles delivered directly to your inbox.

Popular Stories

  • silicon wafer

    Fate of U.S. Chipmaking Looks More Like Fantasy

    Technology
  • Truckers Protest

    Will Truckers’ Protests Be the Thing That Finally Breaks Supply Chains?

    Logistics
  • digital work

    Could Data Standards Solve the Supply Chain Crisis?

    Logistics
  • gas

    Supply Worries Send Gasoline Prices to Record Highs

    Global Supply Chain Management
  • Mobile App

    Podcast | Companies Are on a Shopping Spree for Supply Chain Software

    Technology

Digital Edition

Scb feb 2022 sm

2022 Supply Chain Management Resource Guide

VIEW THE LATEST ISSUE

Case Studies

  • 3PL Doubles Productivity With Robots to Fulfill Medical Supply Orders

  • E-Commerce Company Cuts Order Fulfillment Time by 40%

  • Fashion Retailer Halves Fulfillment Time With Omichannel Automation

  • Distributor Scales Business by Integrating Warehouse Automaton Software

  • Fast-Growing Fashion Brand Scales E-Commerce Fulfillment With Whiplash

Visit Our Sponsors

Yang Ming Alithya Barcoding
Blue Yonder BNSF Logistics Generix
GEP GIB USA GreyOrange
Here Honeywell Intelligrated Inmar
Keelvar Kinaxis Korber
Liberty SBF Locus Robotics Lucas Systems
Nvidia Old Dominion Parsyl
Redwood Logistics Saddle Creek Logistics Schneider Dedicated
Setlog Holding AG Ship4WD Shipwell
Tecsys TGW Systems Thomson Reuters
Tive Trailer Bridge Vecna Robotics
Whiplash    
  • More From SCB
    • Featured Content
    • Video Library
    • Think Tank Blog
    • SupplyChainBrain Podcast
    • Whitepapers
    • On-Demand Webinars
    • Upcoming Webinars
  • Digital Offerings
    • Digital Issue
    • Subscribe
    • Manage Your Subscription
    • Newsletters
  • Resources
    • Events Calendar
    • SCB's Great Supply Chain Partners
    • Supplier Directory
    • Case Study Showcase
    • Supply Chain Innovation Awards
    • 100 Great Partners Form
  • SCB Corporate
    • Advertise on SCB.COM
    • About Us
    • Privacy Policy
    • Contact Us
    • Data Sharing Opt-Out

All content copyright ©2022 Keller International Publishing Corp All rights reserved. No reproduction, transmission or display is permitted without the written permissions of Keller International Publishing Corp

Design, CMS, Hosting & Web Development :: ePublishing