The launch of City of Pharma highlights CEVA's industry-specific skills and was driven by the success of the previous opening of City of Books with customers that included leading publishers of educational, fiction and non-fiction books and magazines. By hosting companies from the same industry at one location, it enables CEVA to help customers respond to market fluctuations by providing complete visibility across the supply chain.
The new hub is at the heart of an integrated European logistics network, providing access not just to the whole of Italy, but to other markets throughout Europe.
"We are one of the first logistics operators in Italy which is able to manage European logistics integration for healthcare products, such as vaccines, antibiotics and life-saving drugs, which require specialist storage and handling. The City of Pharma is a multi-market hub, the center of a network that enables distribution throughout Italy and many other markets such as Eastern Europe and the Balkans," said Giuseppe Chiellino, managing director for CEVA in Italy. "In the current economic climate, CEVA can be an important partner for pharmaceutical companies, by supporting them in designing more sophisticated logistics processes and reaching new markets in an even more efficient way."
The City of Pharma has been built in collaboration with Akno Business Parks, using state-of-the-art technological solutions and is equipped with the most innovative systems for temperature control, a critical factor for some pharmaceutical products which need to be kept at a certain temperature to maintain product integrity and efficacy. The City of Pharma provides flexible space options, with the area able to be extended by an additional 40,000 square meters in a short time, enabling CEVA to respond dynamically to future market demands.
The Stradella site was chosen as the location of the new hub because of its strategic position, being central to the national logistics traffic running north-south and east-west. This area represents the focal point of Italian logistics flows and the intersection of major Italian communication, rail and road routes, allowing CEVA to reach approximately 13,000 pharmacies, 500 hospitals and 400 wholesalers, with a total of about 350,000 shipments per year.
With the opening of the City of Pharma, CEVA is now a true supply chain partner for pharmaceutical companies requiring international distribution, or those who are considering the geographic centralization of logistics flows as a supply chain strategy.
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