The deal will enable retailers to connect multiple types of consumer demand with all sources of product supply and delivery, CommerceHub said. According to the company, Mercent’s platform allows large retailers to optimize their digital marketing campaigns on the largest shopping channels. The combination of companies will allow clients to orchestrate the entire omnichannel commerce experience, from demand to doorstep, CommerceHub said. They can expand product assortments through a network of drop-ship suppliers and marketplace sellers. They can also launch marketplaces featuring third-party seller assortment, with full monitoring and control of the entire delivery process. CommerceHub’s virtual-inventory platform integrates large North American retailers with a network of more than 8,500 drop-ship suppliers. Together, CommerceHub and Mercent are integrated with more than 200 retailers, the company said.

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