In fact, 53 percent of merchants and suppliers experience a knowledge gap within their organization when it comes to understanding the value of cross-channel capabilities, according to 1WorldSync’s Charting Course for Global Commerce.

Key findings suggest that a majority of merchants and suppliers are not fully prepared to meet the varied demands of modern customers. Channel readiness is a significant struggle throughout the supply chain as e-commerce continues to evolve. Other data highlights include:

• Future investment plans don’t address current e-commerce weakness: Forty-five percent of merchants and suppliers have lost more than $1m in revenue due to cross-channel commerce challenges, and more than one in ten (13 percent) have lost more than $3m.

• Lack of content solutions hamper success: Half of merchants and suppliers do not use a third-party content provider, which hinders their ability to syndicate product content across channels and platforms.

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